We expect the US market to more than double from $22 billion in 2021 revenue to $51 billion by 2026 across those three markets—a 19% compound annual growth rate . Payments and lending will continue to be the largest embedded financial services but will be bolstered by the growth of adjacent value-added services, including insurance, tax, and accounting. The participants noted fintech developments had helped with the growth of embedded finance over the past decade, but a separation between banks and larger tech companies remained. In some instances, financial institutions are investing more internally that they are morphing into tech companies themselves.

Similarly, embedded insurance makes it easy for your business to become the first choice of your customers. When financing products or credit are incorporated into a non-financial services provider, such as a store or marketplace, buyers can access various deferred payment facilities without going to a lender or bank. Understanding or getting a grip on “embedded finance” is challenging, like other new concepts.

Benefits of embedded financial services for Fintechs

Built on top of these payment rails and licences are a suite of financial services, what we refer to when we talk about “Banking-as-a-Service”. It’s this functionality that can enhance your offering with new product features that your customers want and need. Resolves consumer pain points – One of the main benefits of embedded finance is how easy it is for consumers to use. By removing the consumer pain points, like a need to look for credit somewhere else, customers are more likely to complete the purchase and experience greater customer satisfaction. Understandably, many banks are becoming increasingly concerned that distributing their products through partners may threaten their client relationships. However, if end-users continue to adopt embedded finance in such high numbers, banks will have little choice but to launch BaaS business lines.

For most software programs focused on small and midsize businesses , consumer payments are typically one of the first financial services to be embedded, given the friction those customers face in setting up payment acceptance. The software collects information about user activity and preferences in real-time to tailor the experience based on this data. As a result, the customer may get a recommendation to buy an add-on when they would benefit from it most.

We estimate that PoS enablers today take a healthy 9% to 11% of the credit value. This is still significant, especially when compared with the transaction returns of BNPL, but PoS has higher servicing costs as a consequence of the business model. During the session, The Global Treasurer conducted polls to gain further insights into what organisations are doing regarding embedded finance. One participant said that almost 90% of transactions happen through digital channels. The panel discussed why embedded finance is such a hot topic, how APIs go hand in hand with using embedded finance, and the best ways to prepare for embedded finance.

Top 10 quotes from FinTech Magazine in 2022

You can easily add new providers across products or geographies as you scale and reduce overall development costs by 76%. Banking Application Programming Interfaces play a crucial role in allowing BaaS bundles to be offered by a non-financial organisation. They integrate the banks’ products into the non-banks by communicating between the two entities. Another challenge is understanding the role your company would play in the ecosystem. E-commerce providers in particular have benefited greatly from embedded financial solutions in recent years. Frictionless check-out processes through the integration of payment providers have been the measure of all things – but this is just the beginning.

Embedded banking typically makes the most sense for sellers or service providers using a company’s platform to conduct business. It likely offers faster access to funds and perks that only platform users can access. Most of these services have a financial core, such as banking, payments, lending, or insurance.

• To put it simply, embedded finance is when non-financial companies adopt and integrate financial services into their business offering.
• Nevertheless, explicit ambitions of embedded finance will undoubtedly capture the attention of regulators.
• One area where branded payment cards are making an impact is in the B2B space.
• The third party using the bank’s services never directly has access to a customer’s finances — they only act as an intermediary.

Widespread adoption of embedded finance may not be immediate, as traditional banks are well known to be slow to improve technology. Finally, embedded finance needs to have government and regulatory approval before being implemented. Some countries or regions could be slower to adopt embedded finance, especially if there are regulatory hurdles that must be overcome. It has been touted as the future of finance, radically changing how both individuals and businesses experience and interact with financial services. And yet, for all its transformative power, the majority of businesses are still unsure what it exactly is. “Consumers face several challenges in making consistent digital payments,” Bennie Pennington, vice president of embedded banking and integrated payments at KeyBank, told PYMNTS in a recent interview.

On the one hand, consumers can now pay by digital wallets or other in-app gateways with just a simple click. In some instances, they don’t even need to attend the payment process, but are automatically charged afterwards via Buy Now Pay Later . On the other hand, businesses can generate revenue opportunities and brand loyalty – something we’ve seen in industries providing ride-sharing, food delivery and wider ecommerce.

Global Financial Services content insights

It eliminates any friction between the provider and the consumer and provides a smoother and efficient transaction process for both parties. One of the more obvious use cases for embedded lending is the ability to offer buy now pay later services to consumers. According to a survey by Insider Intelligence, nearly 70% of millennials and 42% of Gen Z users are more likely to buy a product if it has the option to buy now and pay later. Embedded finance is becoming a key component for brands to provide their customers with a seamless experience, where finance is involved. Embedded finance represents a digital revolution that reduces the reliance on legacy financial systems, and creates a world of instant transactions and seamless experiences. We know what you’re thinking, finish the article so I can go and do this!

This platform enables merchants using Shopify to tap into fast funding for payroll, inventory, or marketing. Since Shopify relies on the existing data about applicants, they don’t need to go through lengthy application processes. The funding is granted in days, and businesses return it as a percentage of their future sales.

Bernstein, by offering a seamless one-touch experience for consumers using its Apple Pay facility. We do not include interest-bearing financing options that are not provided at the point of sale, or that are provided by the retailer directly in partnership with a bank or lender. To do this, the underlying enabler will pay the e-commerce platform immediately at the point of sale, with a small discount. From there, the platform takes all the responsibility of recovering payment from the customer. We do not include in this subsegment any form of financing at the point of sale that may incur interest. Platforms have the chance to maximize retention and unlock new revenue streams for relatively low costs.

Why is embedded finance important?

Customers benefit from contextual, seamless experiences; platforms can unlock new use cases and often use proprietary customer data to improve financial access, while reducing costs for their end customers. One thing we can be confident of is that embedded finance is not going anywhere. Recent research found that by 2026, buy now, pay later service revenue will make up just over 50% of the embedded finance market. They noted consumers are still aware of the need for strong data security with regard to embedded finance, so banks need to invest in it and create a secure environment which consumers trust. I’m a skilled manager and problem solver with profound expertise in financial services, and technical support. Committed to delivering solutions, building strong partnerships, and exceeding client expectations.

Such offers boost attach rates while feeling native and relevant to consumers. The fact that 55% of non-financial businesses plan to offer embedded financial services in the next two years (and 18% within the next 12 months) proves that the market will keep growing. Only 8% of responders weren’t sure about implementing embedded finance, comprising a minimal share of the participants. Such platforms enable businesses to order branded cards for their employees to have more control over their corporate spending and provide extended financial services. While the idea of sharing sensitive information with TPPs may sound like a security risk, open banking is a safe way to process data and payments — protecting both customers and the businesses themselves. In fact, open banking is more secure than cards or other payment methods thanks to customer authentication around each transaction.

Embedded finance makes Better analytics and data collection possible for businesses. Real-time updates and thorough reporting are accessible because of the technology involved. Embedded finance is significant as it offers a line of credit customers can use https://globalcloudteam.com/ online conveniently. Buyers can find and add an insurance product to a transaction at the time of need, avoiding the need to speak with a broker or insurance agent. It effectively eliminates the need to sift through possibilities from various insurers.

Examples of embedded finance solutions

Before the embedded finance technologies came on the scene, layaway was an option where a consumer could go into a store to buy a product and place a deposit to reserve the item. For example, instead of going to a bank for a loan, customers can use companies like Klarna to obtain financing when purchasing a product online. Whenever you place a mobile food order, request a car on a ridesharing app or use a mobile payment service, you are engaging with embedded finance technologies. Now that you know what to look for in a bank and what questions to ask, the next thing is identifying contenders.

What is embedded finance?

For this report, we define embedded finance as a nonfinancial software platform providing an adjacent financial service, for which it takes some degree of economic ownership. This allows the platform’s customers to take advantage of a value-added offering within the native customer journey. Embedded finance began as technology to merge software and commerce business models. Today, the use cases continue to expand, from Shopify’s embedded banking offering, Shopify Balance, to a myriad of buy now, pay later options at online checkout. The customer experience is hugely affected by embedded finance as the old-style branch experience has often been replaced.

Although, some key differences are crucial to understanding their respective roles in the Fintech industry. Behind these services are new BaaS platforms such as Solarisbank and some banking institutions such as BBVA which, via BBVA API Market, makes a robust catalog of APIs available to its technology partners and developers. There’s no need for you to go through the long, time-consuming, and expensive process of obtaining a license.

Buy now pay later products, for instance, lower cart abandonment and increase basket size, because they enable the customer to make their purchases more affordable by spreading out their payments. But embedded finance can increase your appeal and broaden your reach even if you don’t offer it to customers directly. For example, we came across a property management place that wanted to connect to bank accounts to inform landlords when tenants have paid, and no one had built a solution for them. Lars Markull, Banking Lead at Weavr, joined this episode of Disruption Talks to explain more about embedded banking, where it sits in the market, the top challenges, and the benefits of using it. It targets industries such as education, health & wellness, and real estate to help them integrate financial services. However, it’s not just the fintechs out there that could use a way to integrate financial solutions.

To succeed in optimizing your customer experience, companies have to stay on the cutting edge of emerging technology. Neobanks are fintech companies that are challenging brick-and-mortar banks by offering financial services exclusively through a mobile app or website. These companies can offer traditional banking services like savings accounts, and generally make revenues off of merchant fees and ATM charges. Neobanks utilize embedded finance in order to be agile and remain one step ahead of their brick and mortar competitors, albeit with pared-down services. Through a digital embedded finance platform, it can include pretty much everything they need in one login, even financial management and analytics tools.

He says that 53 U.S. banks are currently active on the embedded front, including Coastal Community Bank, Cross River Bank, Sutton Bank and Webster Bank. Major institutions such as Goldman’s Marcus, JPMorgan Chase, BBVA and Standard Chartered are also pushing the trend. Don’t be surprised if you are already involved in embedded investing yourself! Essentially, embedded investing is when platforms or apps can allow you to invest in assets embedded payment in 2025 like stocks, funds, or cryptocurrencies without ever leaving the ecosystem. Then, you have access to new payment rails, enabling you to accept payments from more places and increase the speed at which they take place – there are now over 58 real-time payment rails across the globe. Another possibility may be that the market will be susceptible to returns to scale – similar to that of cloud computing which a few big players dominate.

While there may be immediate enthusiasm to get started with embedded finance, it won’t hurt to look at the success of other businesses that have integrated financial services. Embedded Finance is the use of Banking-as-a-Service and API-driven banking and payments services to integrate financial services within other environments and ecosystems. As a result, financial service providers can play the essential role of holistic advisers. They can give consumers a complete picture of how their finances and spending activities stack up against their money goals.

When an app, website, or platform has embedded finance capabilities, users can complete financial operations within the same product. On the other side, businesses benefit from improved customer retention, increased purchases, and gain an advantage over competitors offering less convenient services. Banking as a service is making a financial institution’s digital banking services available through a third party’s products.